04 / FULL RESUMEEXPERIENCE & SELECTED WORK

Adriana Valdez · Austin, Texas

Helping people feel
ready for what’s next.

adrianavaldez325@gmail.com ↗

Product marketing · Sales enablement · Communications

PROFESSIONAL SUMMARY

Product marketing, sales enablement, and communications professional with 4+ years at Oracle. I translate complex AI, CRM, cloud, and enterprise software into clear product messaging, launch communications, sales collateral, and adoption content. I work across product, sales, technical, and marketing teams, and use customer feedback, data, and AI tools to make communication more useful and scalable.

PROFESSIONAL EXPERIENCE

Revenue Enablement Communications Lead

Helping global sellers understand change, take action, and connect product capabilities to business value.

  • Lead global revenue enablement communications for sellers, translating product, process, and technology changes into clear messaging, seller actions, and business value.
  • Develop audience-specific messaging and enablement content for SDRs, Sales Managers, Account Executives, Solution Engineers, and executive stakeholders to support product understanding, readiness, and adoption.
  • Create customer-focused narratives, sales content, and adoption resources that translate AI, CRM, and sales platform capabilities into practical business value and use cases.

Global Sales System Engagement Specialist

Content Strategy, AI Adoption & Sales Enablement

  • Increased adoption of enterprise tools across 50,000+ global sales users with content strategies, enablement campaigns, launch communications, and adoption resources for AI, CRM, and cloud rollouts.
  • Managed multiple projects and delivered 50+ content marketing and sales enablement assets for global AI, CRM, and cloud launches. Materials included Oracle Guided Learning announcements, videos, Knowledge Base content, global emails, Slack communications, and internal marketing.
  • Partnered with Product Marketing, Sales leadership, customer-facing, and technical teams to translate product capabilities into audience-focused messaging and launch communications. Served as a technical liaison, presenting enablement collateral and explaining new tools and technical changes.
  • Managed communications and adoption support for the Fusion Sales Dashboard across SDR, Sales Representative, Solution Engineer, and sales leadership audiences, coordinating multiple workstreams and stakeholders.
  • Improved readiness for a global Sales Cloud CRM transformation affecting 50,000+ users by coordinating stakeholder communications, readiness activities, change management, and scalable adoption content.
  • Interviewed SDRs, Sales Representatives, and Solution Engineers, then turned their feedback into reusable customer success stories and adoption content for a scheduling solution.
  • Reduced content creation turnaround time by 30% using AI tools to streamline production, standardize messaging, and scale global communication programs.
  • Improved access to technical content through AI-supported knowledge management focused on discoverability, governance, accuracy, and relevance.
  • Created global deployment materials and discussed updates with internal and divisional operations teams through deployment calls. Collaborated with management to ensure resources fit each audience.
  • Monitored business practices across divisions, identified process gaps, and recommended best practices to support policy, regulatory, and procedural compliance.
  • Partnered with relevant departments to implement improved processes, support timely cross-functional operations, and align work with business strategy. Worked with senior leaders to review data for key business decisions.
50,000+ global sales users50+ enablement assets30% faster content turnaround

TalentXchange

Customer Connect video content · NACT Operations

  • Created three Customer Connect how-to videos for the NACT Operations organization’s Central Confluence page, showing viewers how to create an account list, create a contact list, and fix an account list.
  • Presented introductory and deep-dive Customer Connect tools sessions as webinars for the February BDC class.
  • Partnered with a Sales Operations Analyst and the NACT Tactical Sales Team through a four-month mentorship and Tools Central link verification.

Business Development Consultant · SMB

Small and medium business sales · Solutions discovery

  • Prospected and led discovery conversations to understand business challenges and identify opportunities for technology solutions.
  • Consulted with small and medium businesses on IT solutions to improve efficiency and build cost-effective technology environments.
  • Mentored Business Development Consultants on the SMB team and shared best practices.

Outreach Marketing Specialist Intern

Small Business Program · Economic Development Department

  • Researched city governments to identify communities that foster small businesses.
  • Wrote social media content, planned campaigns, and created a national holiday calendar for the Small Business Program.
SELECTED INITIATIVESCOMMUNICATION · ADOPTION · CUSTOMER STORIES

GLOBAL CHANGE & ADOPTION

Sales Cloud Global Adoption

Coordinated communications, readiness activities, enablement assets, and stakeholder alignment across technical and business teams for a global CRM modernization.

CUSTOMER STORYTELLING

Customer Success Story Program

Gathered firsthand feedback from sellers and solution engineers to document product benefits, productivity improvements, and real-world scheduling solution use cases.

AI & KNOWLEDGE STRATEGY

AI-Enabled Communications

Applied generative AI and knowledge management practices to scale content, improve discoverability, and support consistent messaging across global sales programs.

EDUCATION

The University of Texas at Austin

B.S. Advertising
B.S. Radio-Television-Film
Moody College of Communication

AREAS OF EXPERTISE

Product and customer marketing · Product launches · Customer stories · Sales enablement · Content strategy · Audience segmentation · Market and competitive research · Social media content · Multi-channel content · Global communications · Change management · Project management · Sales and customer success partnership · Stakeholder management · Content governance · AI adoption · CRM · Knowledge management

SOFTWARE & BUSINESS TOOLS

CanvaMicrosoft OfficePowerPointExcelChatGPTAI chat.oracle.comEloquaOracle Guided LearningSlackSharePointLinkedIn Sales NavigatorZoomInfo
InstagramTikTokFacebookLinkedInXThreads

Selected academic campaign projects appear above in Selected Work. Those team projects are labeled as academic concepts.