Adriana Valdez | Selected Work

02 / SELECTED WORKIDEAS, OUT IN THE WORLD

Making ideas
matter.

From campaign strategy to personal storytelling, I bring curiosity, care, and clear communication to work made for people.

01 / PERSONAL WORK

Stories from real life

Self-directed videos and moments made with care, curiosity, and a point of view.

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LATEST CLIP

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A SHARED POINT OF VIEWA LITTLE SNEAK PEEK ✳01

PERSONAL PROJECT · VIDEO

Beanie & Adri

Little everyday stories with my favorite sidekick.

KAWAGOE · JAPANMADE BY HANDWATCH THE PROCESS ↗

PERSONAL PROJECT · TIME-LAPSE VIDEO

Wood Works Kawagoe

A hands-on making experience in Japan, captured frame by frame.

PERSONAL PROJECT · JAPAN

Wood Works Kawagoe

Making a pair of chopsticks by hand, one frame at a time.

THE STORY

During a trip to Japan, I made a pair of chopsticks and turned the process into a time-lapse video. I wanted to capture the care and small steps behind the finished piece, then share that experience in a format people would want to watch.

PERSONAL VIDEO · WOOD WORKS KAWAGOE

02 / ACADEMIC WORK

Academic concepts and productions

Class projects across campaign strategy, media planning, and on-screen storytelling.

DESERT
DOOR

A SPIRIT OF ITS PLACE02

CAMPAIGN STRATEGY · ACADEMIC PROJECT

Desert Door Sotol

Multimedia brand awareness, with a $100K campaign budget.

JAN - MAY 2020 · TEAM OF 5

Desert Door Sotol

A campaign to introduce more people to sotol and the Desert Door brand.

MY CONTRIBUTION

Collaborated with a five-person team on a multimedia brand awareness campaign.
Helped shape an integrated plan spanning out-of-home advertising and experiential events.
Helped develop audience and media strategies to educate consumers about sotol.

View the full presentation ↗

ACADEMIC CAMPAIGN CONCEPT

teo
gelatoA FRESH SCOOP OF SOMETHING03

CREATIVE & MEDIA STRATEGY · ACADEMIC PROJECT

Teo Gelato

Digital, social, experiential, and PR strategy to grow the brand.

AUG - DEC 2019 · TEAM OF 6

Teo Gelato

A creative and media strategy to strengthen awareness and brand reputation.

MY CONTRIBUTION

Collaborated with a six-person team to research the target market and competitors.
Helped develop the product and brand profile to guide campaign planning.
Contributed marketing recommendations across social media, experiential, and public relations.

View the full presentation ↗

ACADEMIC CAMPAIGN CONCEPT

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LUCKY
LAB
COFFEEBREWING UP A NEW CHAPTER04

MEDIA PLAN · ACADEMIC PROJECT

Lucky Lab Coffee

Growth plan for a new storefront, with a $40K media budget.

GPGEVERYDAY USE.
EVERYDAY ART.05

CAMPAIGN STRATEGY · ACADEMIC PROJECT

Ghost Pepper Glass

Positioning handmade functional art as a lasting investment.

GROUP PROJECT · TEAM OF 5

Ghost Pepper Glass

A campaign to grow awareness and conversions for lower-priced functional art.

CAMPAIGN IDEA

Position handmade glass pieces as a long-term investment, moving with people from a first apartment to a first home. The strategy connects everyday function with art that can fit each stage of life.

MEASURES

Impressions, engagements, conversion rates, and clicks.

View the full written deck ↗

ACADEMIC CAMPAIGN CONCEPT

WATCH THE TEASERA SERIES PITCH · HYDE05

ACADEMIC PROJECT · ACTING · TEASER TRAILER

Hyde

A class pitch for a CW series inspired by Riverdale.

Watch the teaser on YouTube ↗

PRESENTATION DECKS

Explore the campaign work

Desert Door Sotol campaign presentation

Ghost Pepper Glass written campaign deck

Teo Gelato campaign presentation

Academic concepts and teaser productions created as class projects.

Making ideasmatter.

Stories from real life

Beanie & Adri

Wood Works Kawagoe

Academic concepts and productions

Desert Door Sotol

Teo Gelato

Lucky Lab Coffee

Ghost Pepper Glass

Hyde

Explore the campaign work

Making ideas
matter.